Collection: Soft Focus
Soft Focus works exclusively with eco + natural fabrics, sourced from fibres like Tencel, cupro, cotton + linen. Plastic + petroleum derived materials just aren't their thing. They make their collections in limited runs with a small factory in China, based near Shanghai. They're an amazing partner that has taken them on as a small brand, helping them to grow slowly + never making us produce more than we need.
After production all excess material is up-cycled into small accessories (like scrunchies + scarves) or brought to a local recycling facility.